WHAT I'VE BEEN UP TO (LAST 18 MONTHS)
- Brand and product development for a new kind of lifestyle brand (client: strategic boutique)
- Strategy and creative development for a financial services brand (client: creative boutique)
- Consultancy on new wellness chain targeting a health-conscious audience (client: startup)
- Strategy and creative development for a healthy living/wellness brand (client: creative boutique)
- Brand positioning for an upmarket water brand (client: creative boutique)
- Brand repositioning for a upmarket travel company (client: creative boutique)
- Strategy and creative development for a luxury cruise brand (client: PR agency)
- Brand positioning for a new kind of agency network (client: agency holding company)
- Audience definition and positioning work for a jewelry company (creative boutique)
- Strategy development for a TV channel and lifestyle brand (client: boutique design agency)
and a couple of projects that are so thoroughly covered by NDAs I can't even begin to describe them them.
Positioning work, new business pitches, creative development, cultural audits, audience deep dives, new product development and workshops.
Millennials, high income, creative class and other experience-driven audiences; health & wellness seekers, business owners entrepreneurs & creators.
AND BEFORE THAT ...
- Positioning work, cultural audit and portfolio analysis iced tea brand (client: global beverage company)
- Audience deep dive and positioning work for international car launch to Millennials (client: media company/boutique agency)
- Cultural audit and positioning work for a sparkling wine brand (client: creative boutique)
- Deep dive into the social and psychological basis of storytelling, its best practitioners and its future (client: global beverage company)
- Internal positioning and rollout plan to bring to life financial services brand through employees (client: branding company)
- Positioning and marketing plan to position new travel destination (client: global tourist attraction)
- Flavor development work for a vodka to capitalize on flavor trends (client: large spirits company)
- Creative workshop for a new kind of sweetener (client: large creative agency)
- Brand and product development for global e-commerce platform (client: startup)
- Strategy and research for a multi-agency new business pitch for a new live-saving drug (client: advertising holding company)